"Sustainable Tourism Development
Towards Economic Prosperity"
THE TOURISM WE
SEEK
Activating the role of the tourism industry to
highlight Jordan's attractions and to distinguish Jordan as a
unique tourism destination, and in appreciation of the role of
tourism to national income by generating foreign exchange
earnings, and, in recognition of the important role of the
private sector in investment and development, this Ministry
will work towards developing tourism in a comprehensive and
integrated approach to express the nation's legacy, culture,
history, heritage, inheritance, successive civilizations and
economic prosperity as well as enhancing the noble human
values based on peace and mutual respect among nations.
Policies, Strategies and Action Plan
First Objective
Develop an advanced
tourism industry capable of utilizing its comparative
and competitive advantages through highly
developed infrastructure facilities and
superstructure services.
Second Objective
Develop archaeological and
tourism sites and resources to enhance the
tourism product, extend tourist length of stay achieve
higher, tourism revenues and creat new job
opportunities.
Third Objective
Expand the role
of the Private Sector in tourism investment and capital
attraction within a framework of mutual cooperation
between the public and the private sectors.
Fourth Objective
Upgrade the
quality of tourism services to the highest international
standards.
Fifth Objective
Develop tourism awareness
of the Kingdom's culture, heritage, civilizations,
and archaeological resources within the
framework of sustainable tourism development in harmony
with local communities and non governmental
organizations.
Sixth Objective
Strengthen the
Institutional setup of the tourism sector by upgrading
legislation, laws, by-laws, regulations and human
resources' development.
Seventh Objective
Establish and
lead marketing and promotion campaigns in international
and regional markets, strengthen international
cooperation and promote domestic tourism.
