Jordan National Tourism Strategy 2004 - 2010

“I do not set the strategies. In Jordan the economy is private sector led so we challenge the private sector to propose the strategy for their sector and we respond to and Facilitate their requirements.”

His Majesty King AbdullahII
Dublin , March 1,2004

VISION

Tourism is an essential and vibrant growth sector that will contribute to improving the long-term economic and social well-being of Jordanians.

MISSION

Jordan will develop sustainable tourism economy through a partnership of government, the private sector, and civil society to expand employment, entrepreneurial opportunity, social benefits, industry profits, and state revenue

GOAL

Double Jordan's tourism economy by 2010 in real terms.

EXECUTIVE SUMMARY

Tourism is the largest global industry, and the tourism market is growing. According to the World Tourism Organization (WTO), the global tourism market will triple in size by 2020. Tourism benefits local economies substantially by increasing foreign exchange earnings, creating employment and investment opportunities, increasing government revenues, developing a country's image, and supporting all sectors of the economy as well as local communities.

Tourism is of vital importance to the national economy of Jordan . It is the Kingdom's largest export sector, it's second largest private sector employer, and it's second highest producer of foreign exchange. Tourism contributes more than US$800 million to Jordan 's economy and accounts for approximately 10 percent of the country's gross domestic product (GDP).

Jordan is a destination with many iconic tourist attractions, such as Petra , Wadi Rum, and the Dead Sea . Yet despite its advantage and its importance to the economy , Jordan 's tourism sector is performing at a level far below it's potential. To achieve reasonable growth in the tourism sector that will in turn contribute to economic development and job creation, Jordan needs to make a significant investment of funds and efforts.

Jordan must focus on attracting high-yield visitors, developing niche products, enhancing the visitor experience, increasing international marketing, and improving infrastructure and the regulatory environment.

Jordan 's National Tourism Strategy 2004-2010 outlines the steps for doubling the Kingdom's tourism economy by 2010 using an integrated, value-chain approach involving government facilitation and investment in partnership with the private sector.

The strategy is designed to bring about the following results by 2010:

• Increase tourism receipts from JD570 million in 2003 to 1.3 billion (US$ 1.84 billion)
• Increase tourism-supported jobs from 40,791 in 2003 to 91,719, thus creating over 51,000 jobs.
• Achieve taxation yield to the government of more than JD455 million (US$637 million)

Govenment 2005 Plan	Hotels & Restaurants 2005 plan	Tour Guides 2005 plan	Tour Operators & Airlines 2005 plan
Sector Specific Challenges
NTS Challeneges - Government	NTS Challeneges - Hotels Restaurants	NTS Challeneges - Tour Guides	NTS Challenges - Tour Operators and Airlines

For more details please contact: strategy@mota.gov.jo